novel for you Chapter 152 Promote Chengdu with
Chapter 152 Promote Chengdu with
Chengdu Culture and Tourism Bureau, a group of people gathered in the conference room.
Yang Haonan was sitting at the conference table in a suit and leather tie. He looked like a successful person from head to toe.
The leader said solemnly: "Mr. Yang has brought over the promotional song and the promotional plan. Let's discuss it together."
As he spoke, someone distributed a copy of the information to everyone, played music, and displayed the lyrics on the big screen.
""Chengdu""
Naming a song after a city is a form of bundled marketing.
"There's definitely nothing wrong with the name. Let's see if it fits the song."
Bundle marketing has both advantages and disadvantages. If the music is classic enough, it will become a cultural symbol of the city, and the promotional effect of this symbol is extremely huge.
The soothing music sounded, and the fresh, simple, smooth and melodious melody caught everyone's ears.
After the song ended, a man hesitated and said, "This song is nice, but it doesn't seem to have much to do with Chengdu."
"Yes, I feel the same way. It seems that there is no sense of violation if I change the name or the name of the place."
"That's right, the characteristics of our place are not reflected at all."
“It has the feel of a snake oil song.”
Everyone was talking about it. Those who could be invited to sit in the conference room had some musical literacy, and they discovered the problem at a glance.
"Mr. Yang, what do you think?"
Yang Haonan was well prepared. He had asked Xu Nuo the same question before he came.
He chuckled, "In fact, we have considered this issue a long time ago. Using music IP to create a city business card does not necessarily have to promote local characteristics. Our ultimate goal is to let more people know about Chengdu and attract them to Chengdu. "
Yang Haonan took out the example he promised, "For example, the Yellow Crane Tower in Jiangcheng has been relocated and rebuilt many times. It is no longer the Yellow Crane Tower it used to be. However, it has become a symbol of the city. Anyone who goes to Jiangcheng must visit it." I’ll go see the Yellow Crane Tower.”
"Well, you continue." Everyone whispered to each other and accepted this statement.
"Back to "Chengdu", the biggest feature of this song is that it resonates with people and provides a carrier for everyone who hears the song, just like the Yellow Crane Tower." Yang Haonan smiled slightly.
"As for whether it describes the real Chengdu, it actually doesn't matter anymore. Everyone who hears this song will recall their own story in their hearts. As for what Chengdu is like, they will make up their own minds."
"More importantly, this song will definitely be a hit! Everyone must know who the author is. Of course, this needs to be kept secret."
Yang Haonan was high-spirited and talked eloquently in front of a group of leaders in their forties and fifties. This was the first time.
"We do believe this."
Yang Haonan nodded, "After this song becomes popular, more people will definitely have special feelings for Chengdu because they like this song, and will subconsciously regard this place as a destination when considering traveling."
Yang Haonan spread his hands and asked, "Isn't this your goal?"
The conference room fell silent, waiting for the top leader to speak.
Holding the thermos cup in one hand, he seemed to be weighing the pros and cons. After a full minute, he nodded, "Just listen to this song!"
Yang Haonan's straight body relaxed quietly, and a big stone fell in his heart.
After talking about the business, Yang Haonan brushed up on his presence and exclaimed seemingly casually: "In fact, during this period, many cities have also thought of using music to create city business cards. After all, compared to using landmarks, policies, etc. To build a reputation, music is more widely spread, the most efficient, and the cost is low, but I still chose Chengdu for the first time.”
"Hahaha, we have to thank Mr. Yang for his support of our work."
Yang Haonan waved his hands, his face full of stories, "After all, I am also a native of Chengdu, and this is what I should do."
"Oh, Mr. Yang is also from Chengdu?" Everyone was interested.
"Yes, I am a native of Chengdu. My old man at home often teaches me that I should contribute more to the construction of my hometown. It makes my ears prick."
"Oh, who is your father?"
Yang Haonan nodded and said reservedly: "My father, Yang Jingwu."
"Oh? Could it be Yang Jingwu and Yang Dong from Sunshine Technology?" Someone thought for a moment, his eyes lit up, and he asked.
"It's my father."
Everyone's attitude suddenly became more enthusiastic. Yang Haonan was already well-known for planning plans, but everyone's attitude was normal. They never expected that there was a capital tycoon.
So they had another conversation, and in the evening they warmly invited Yang Haonan to have dinner together, where the host and the guest enjoyed themselves.
The next day, the Culture and Tourism Bureau began to launch all inquiries for publicity.
The official account was updated simultaneously on all major platforms: "The promotional song "Chengdu" created for the city of Chengdu is officially launched. Welcome all tourists to go home, and also welcome all friends to travel."
At the same time, news about Chengdu began to spread overwhelmingly, including its local customs, places of interest, and humanistic care...
At the same time as the official news was released, the song "Chengdu" appeared on the big screens in various commercial streets. The official video promotional materials had been prepared for a long time, and there was no sense of violation when paired with this song.
Chunxi Road, Taikoo Li, Kuanzhai Alley, Jinli... wherever there is a large flow of people, the video is played at the same time and the song is played.
In Taikoo Li, the naked-eye 3D large screen that originally played various advertisements suddenly dimmed, and when it lit up again, it showed a 3-minute countdown.
The countdown on the screen immediately aroused the curiosity of passers-by. Everyone stopped and waited for the countdown to end. There were more and more people in the square.
People who come to shop love to watch the excitement, and soon the square is filled with people.
"10!"
"9!"
I don’t know who took the lead, but someone started counting down loudly along with the big screen, and the whole square started to become lively.
"1!"
The screen suddenly turned off and then turned on again the next second. The smart person had already taken out his mobile phone and started taking pictures. No matter what, just take the picture. If it turns out to be exciting, he could send it out immediately to get a wave of traffic.
The anchors were keenly aware of the traffic and started live broadcasts one after another.
The big screen showed pictures of the streets of Chengdu, with song information in the middle.
【Chengdu】
[Singing: Zhao Yang]
[Lyrics: Xia Ke]
[Composer: Xia Ke]
Yes, this is the promised vest. He hopes to walk around the world like a knight. After all, he also has a martial arts dream.
When the guitar intro played, everyone had an amazing feeling. The first reaction was that it was comfortable and nice to listen to.
With the freshness and simplicity of folk songs, ears that have listened to a lot of fanatical electronic music feel like they have been baptized, giving them a sense of tranquility from the inside out.
There was a touch of melancholy in Zhao Yang's singing, as if he was missing something.
"It wasn't just the wine last night that made me shed tears.
What makes me reluctant to leave is not only your tenderness,
How long do we have to walk? You hold my hand,
What troubles me is the freedom to struggle. "
A touch of sadness suddenly enveloped the entire square, and everyone stopped and listened quietly.
Zhao Yang's voice was not high-pitched, and the speakers in the square were not deafening. However, this seemed to attract passers-by to stop.
Neither arrogant nor impetuous, neither fast nor slow, there were more and more people in the square, and it didn't take long for it to be filled with people.
Everyone was quiet, not making any noise, and seemed to be lost in memories.
"Breakup is always in September, memories are the sorrow of longing,
The tender green weeping willows in late autumn kiss my forehead
I never forgot you in that rainy little town,
The only thing Chengdu cannot take away is you..."
Music that is not aggressive at all makes it easier for people to fall into it.
Zhao Yang used his slightly hoarse and mellow singing voice to lead the audience to recall the Chengdu in their memories.
Both tourists and locals are immersed in the emotions created by music. Who doesn’t have a city like Chengdu in their heart?
Is it the city or the person you miss?
It’s not Chengdu that can’t be taken away, but the person who wants to be taken away but can’t.
The regret in the singing swept through everyone present.
The sky was a little gloomy, and it seemed like it was about to rain. However, the people in the square remained motionless, showing no intention of finding a place to hide.
In the live broadcast room, the anchor moved the camera to include the big screen and the quiet crowd.
"Take a walk with me on the streets of Chengdu...
You will hold my sleeves, and I will put my hands in my trouser pockets,
Walk to the end of Yulin Road and sit at the door of the tavern..."
In the square, a young couple who were having an argument at first subconsciously held each other's hands when they heard this.
The wind blew, and the two smiled at each other, clinging to each other for warmth, and listening to the song quietly.
There are no gorgeous words in the whole song, and there is no crying and crying. Zhao Yang uses a rich voice to tell it like a story, full of affection and reluctance.
It's never the skills that move people's hearts, but the true feelings.
The square was crowded, but it was extremely quiet and orderly. Even the cars stuck on the roadside stopped and opened their windows to listen quietly.
The melody was melodious and sweet, and Zhao Yang's singing continued.
"Take a walk with me on the streets of Chengdu,
Don’t stop until all the lights go out…”
The small details in the lyrics, the trivial things in life such as pubs, Yulin streets, street lights, you holding my sleeves, my hands in my trouser pockets, and the plain lyrics vividly depict the throbbing deep in everyone's heart. , that little expectation, that little memory, and a little touch and sadness.
"Not stopping until all the lights go out..."
The children's singing at the end touched the softest part of the audience's hearts.
When the song ended, some people looked sad, some lowered their heads with red eyes, some couldn't help crying, and some gently hugged the people around them.
I don’t know what they remembered when listening to the song, whether it was bits and pieces in Chengdu, or certain people and things.
I don’t know who took the lead in applauding in the square, and everyone also applauded.
No singer, no star, just applause for the song.